{"id":39609,"date":"2026-03-05T13:23:54","date_gmt":"2026-03-05T17:23:54","guid":{"rendered":"https:\/\/brandonhall.com\/?p=39609"},"modified":"2026-03-05T13:25:15","modified_gmt":"2026-03-05T17:25:15","slug":"gen-z-grew-up-on-the-internet-heres-why-ai-at-work-just-makes-sense","status":"publish","type":"post","link":"https:\/\/brandonhall.com\/gen-z-grew-up-on-the-internet-heres-why-ai-at-work-just-makes-sense\/","title":{"rendered":"Gen Z Grew Up on the Internet.<\/br> Here\u2019s Why AI at Work Just Makes Sense."},"content":{"rendered":"

\"\"<\/p>\n

I\u2019ll be honest. When I hear HR leaders talk about AI in the workplace like it\u2019s some far-off concept they\u2019re \u201cexploring,\u201d it\u2019s a little confusing to me. I\u2019m 22. I\u2019ve had AI in my pocket since middle school. My generation didn\u2019t just watch technology evolve, we grew up inside of it.<\/p>\n

So why is Gen Z still walking into workplaces that feel like they\u2019re stuck in 2012?<\/p>\n

It\u2019s a question our research here at Brandon Hall Group\u2122 answers really well. The data is clear: AI is reshaping how organizations develop, engage and retain talent. The organizations that are leaning into that shift are pulling ahead and Gen Z, the most tech-native generation in history, is paying close attention to which employers are keeping up.<\/p>\n

 <\/p>\n

AI Isn\u2019t Coming. It\u2019s Already Here.<\/strong><\/h3>\n

Let me put some numbers on this. According to Brandon Hall Group\u2019s HCM Outlook 2025, AI is rapidly becoming central to HR functions including learning and development, talent management and leadership development. The organizations that are moving fast on this aren\u2019t just keeping up, they\u2019re pulling ahead.<\/p>\n

And yet 40% of HR departments still have no formal strategy for AI expansion, according to Brandon Hall Group\u2122 research, despite growing pressure to act. That gap is wild to me. We\u2019re not talking about some experimental technology anymore. We\u2019re talking about tools that can personalize learning, predict skill gaps and support employees in real time.<\/p>\n

As our CEO Mike Cooke put it: \u201cThe integration of AI into HR, Learning and Talent Management isn\u2019t just a technological upgrade. It\u2019s a fundamental reimagining of how we develop, engage and empower our workforce.\u201d<\/p>\n

That reimagining needs to happen now. Not in three years.<\/p>\n

\u00a0<\/strong><\/p>\n

Gen Z Expects More From Workplace Tech<\/strong><\/h3>\n

Here\u2019s something HR leaders need to understand about my generation: We don\u2019t separate our digital lives from our work lives. We use AI to write, research, solve problems and learn new skills on a daily basis. And according to Brandon Hall Group\u2122 research, 49% of Gen Z employees use AI regularly to improve their skills at work.<\/p>\n

So when we show up to a job and the tech stack feels clunky, outdated or just absent, it\u2019s a red flag. It signals that the organization isn\u2019t investing in us the way we\u2019re expected to invest in them.<\/p>\n

This matters for retention, too. Brandon Hall Group\u2122 research makes clear that organizations that invest in smart, personalized, technology-driven development are the ones winning Gen Z loyalty. That\u2019s not a coincidence. That\u2019s cause and effect.<\/p>\n

 <\/p>\n

The Learning and Development Opportunity Is Huge<\/strong><\/h3>\n

This is where I think the biggest opportunity lives for HR and L&D leaders. Gen Z doesn\u2019t want to sit through a generic training module. We learn by doing, by collaborating, by applying things in real situations. AI makes that possible at scale in a way that was never feasible before.<\/p>\n

Brandon Hall Group\u2122 research shows that only 42% of organizations report strong alignment between learning initiatives and business goals. That\u2019s a problem for every employee, but it hits differently for a generation that came in expecting development to be continuous, relevant and personalized.<\/p>\n

Michael Rochelle, our Chief Strategy Officer and Principal Analyst, framed it well: \u201cWhat sets the leading organizations apart is the focus on balancing Human Intelligence with AI. HR leaders must become change agents guiding transformation, without losing the human element that drives organizational success.\u201d<\/p>\n

That balance is exactly what Gen Z is looking for. We\u2019re not asking for AI to replace the human parts of work. We\u2019re asking for technology that makes learning smarter, feedback faster and career paths clearer.<\/p>\n

\u00a0<\/strong><\/p>\n

The Organizations Getting It Right<\/strong><\/h3>\n

The good news is that some organizations are absolutely nailing this. Brandon Hall Group\u2019s Excellence in Technology Awards have recognized companies using AI to drive real, measurable outcomes in learning and development. From personalized microlearning platforms to generative AI tools that support employees in real time, the playbook exists. It just needs to be adopted more widely.<\/p>\n

As Rachel Cooke, our COO, said about this year\u2019s award winners: \u201cThe winners exemplify how technology can unlock new possibilities, improving performance, enabling smarter decision-making and transforming how organizations support and develop their people.\u201d<\/p>\n

That\u2019s the standard. And honestly? It\u2019s not out of reach for most organizations. It just requires committing to it.<\/p>\n

 <\/p>\n

A Note to HR and L&D Leaders<\/strong><\/h3>\n

If you\u2019re reading this and thinking about how to better engage Gen Z at your organization, here\u2019s my honest take: We\u2019re not hard to retain if you invest in us the right way. Give us tools that actually work. Give us learning that\u2019s personalized and connected to real career growth. Use AI to make our development smarter, not just faster.<\/p>\n

We grew up in a world where technology adapted to us. We\u2019re going to gravitate toward workplaces that do the same.<\/p>\n

The research backs it up. The tools are there. Now it\u2019s just about making it happen.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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