{"id":38593,"date":"2025-08-29T09:12:55","date_gmt":"2025-08-29T13:12:55","guid":{"rendered":"https:\/\/brandonhall.com\/?p=38593"},"modified":"2025-08-29T09:14:18","modified_gmt":"2025-08-29T13:14:18","slug":"rain-group-wins-gold-for-best-program-for-sales-training-and-performance-in-brandon-hall-group-hcm-excellence-awards","status":"publish","type":"post","link":"https:\/\/brandonhall.com\/rain-group-wins-gold-for-best-program-for-sales-training-and-performance-in-brandon-hall-group-hcm-excellence-awards\/","title":{"rendered":"RAIN Group Wins Gold for Best Program for Sales Training and Performance in Brandon Hall Group\u2122<\/br> HCM Excellence Awards\u00ae"},"content":{"rendered":"<p style=\"text-align: left;\" align=\"center\"><i><span data-olk-copy-source=\"MessageBody\">Sales training leader and retail technology solutions provider recognized for global sales enablement initiative spanning North America, APAC, LATAM, and EMEA <\/span><\/i><\/p>\n<p><b>Boston \u2013<\/b><b>\u202f<\/b><b>August 29<\/b><b>, 2025<\/b>\u202f\u2013\u202f<a title=\"https:\/\/www.rainsalestraining.com\/\" href=\"https:\/\/www.rainsalestraining.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"10\">RAIN Group<\/a>, a global sales training company helping enterprise teams drive results through coaching, reinforcement, and tech-enabled solutions, announced today it earned Gold in the Best Program for Sales Training and Performance category in the <a title=\"https:\/\/excellenceawards.brandonhall.com\/hcm\/\" href=\"https:\/\/excellenceawards.brandonhall.com\/hcm\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"11\">2025 Brandon Hall Group\u2122 HCM Excellence Awards<\/a>\u00ae.<\/p>\n<p>The honor recognizes a multi-year global sales enablement initiative developed in partnership with a leading retail technology solutions provider.<\/p>\n<p>The Brandon Hall Group Excellence Awards celebrate the most impactful programs across learning, talent, and organizational development. RAIN Group\u2019s program stood out for its measurable results and lasting impact.<\/p>\n<p>\u201cTo be recognized at this level is an incredible honor and a testament to the trust, collaboration, and commitment from our teams,\u201d said\u202fKelsey Harris, vice president of client results at RAIN Group.<\/p>\n<p>To keep pace in a highly competitive marketplace, the retail technology solutions provider partnered with RAIN Group to transform its salesforce from transactional sellers into consultative, value-driven advisors. Earning an average global program score of 4.5 out of 5.0, results included:<\/p>\n<ul>\n<li>67% increase in opportunities<\/li>\n<li>25% increase in pipeline value<\/li>\n<li>71% increase in opportunities selling two or more products<\/li>\n<li>85% of sales leaders implementing a regular coaching cadence<\/li>\n<li>71% of leaders using formal coaching plans<\/li>\n<\/ul>\n<p>The company shared that while sellers had been trained on product features, they lacked the skills needed for strategic conversations. Through this partnership, they built a culture of consultative selling and coaching excellence, supported by structured learning and ongoing reinforcement.<\/p>\n<p>The program, launched in 2022 and now extended through a third year, has reached hundreds of sellers and sales leaders across North America, APAC, LATAM, and EMEA. Each phase of the initiative built on the last, including:<\/p>\n<ul>\n<li>Year 1: <a title=\"https:\/\/www.rainsalestraining.com\/sales-training-programs\/rain-consultative-selling\" href=\"https:\/\/www.rainsalestraining.com\/sales-training-programs\/rain-consultative-selling\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"12\">Consultative Selling<\/a> and <a title=\"https:\/\/www.rainsalestraining.com\/sales-training-programs\/sales-coach-training\" href=\"https:\/\/www.rainsalestraining.com\/sales-training-programs\/sales-coach-training\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"13\">Sales Coaching<\/a><\/li>\n<li>Year 2: <a title=\"https:\/\/www.rainsalestraining.com\/sales-training-programs\/insight-selling\" href=\"https:\/\/www.rainsalestraining.com\/sales-training-programs\/insight-selling\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"14\">Insight Selling<\/a> and <a title=\"https:\/\/www.rainsalestraining.com\/sales-training-programs\/coaching-for-action-and-accountability\" href=\"https:\/\/www.rainsalestraining.com\/sales-training-programs\/coaching-for-action-and-accountability\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"15\">Coaching for Action and Accountability<\/a><\/li>\n<li>Year 3: A formal coaching framework and 1:1 coaching for sales leaders<\/li>\n<\/ul>\n<p>\u201cIt\u2019s been a successful partnership with RAIN Group, full of positive results, learning, and feedback. We were determined to drive change. Sales skills have improved drastically, and our leaders have embraced coaching. Engaging our front-line leaders and sales managers has created synergy across the organization,\u201d said the director of global sales effectiveness at the retail technology company.<\/p>\n<p>Harris continued, \u201cThis program was never just about training. It was about shifting mindsets, building skills that stick, and delivering results at scale. This is what it looks like when companies commit to embracing learning at all levels.\u201d<\/p>\n<p>Entries were evaluated by a panel of veteran industry experts and Brandon Hall Group analysts based on alignment to business needs, program design and delivery, adoption and user experience, and innovation and measurable impact.<\/p>\n<p>View the full list of winners: <a title=\"https:\/\/excellenceawards.brandonhall.com\/winners\/\" href=\"https:\/\/excellenceawards.brandonhall.com\/winners\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"16\">https:\/\/excellenceawards.brandonhall.com\/winners\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><b>About RAIN Group<\/b><\/h3>\n<p>RAIN Group is an award-winning leader in sales transformation, with over 20 years of researching and enabling top sales performance. RAIN Group\u2019s modular, multi-modal approach to sales training offers flexible,\u202ftech-enabled<b>,<\/b>\u202fand customizable solutions for complex global teams. Trusted by leading companies, RAIN Group partners with clients to ensure learning is adopted, creates lasting behavior change, and drives measurable results. Learn more at\u202f<a title=\"http:\/\/raingroup.com\/\" href=\"http:\/\/raingroup.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"17\">raingroup.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3><b>About Brandon Hall Group\u2122<\/b><\/h3>\n<p>Brandon Hall Group\u2122 is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group\u2122 to help them create future-proof employee development plans for the new era.<\/p>\n<p>For over 30 years, we have empowered, recognized and certified excellence in organizations worldwide, influencing the development of over 10 million employees and executives. Our HCM Excellence Awards\u00ae program was the first to recognize organizations for learning and talent and is the gold standard, known as the \u201cAcademy Awards of Human Capital Management.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RAIN Group, a global sales training company helping enterprise teams drive results through coaching, reinforcement, and tech-enabled solutions, announced today it earned Gold in the Best Program for Sales Training and Performance category in the 2025 Brandon Hall Group\u2122 HCM Excellence Awards\u00ae.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":36191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1876],"tags":[5737],"class_list":["post-38593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-rain-group"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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