{"id":36760,"date":"2024-09-05T18:08:03","date_gmt":"2024-09-05T18:08:03","guid":{"rendered":"https:\/\/brandonhall.com\/?p=36760"},"modified":"2024-09-05T19:16:24","modified_gmt":"2024-09-05T19:16:24","slug":"a-suite-success-how-aimbridge-hospitality-leverages-ukg-technology-to-transform-hotel-staff-experiences","status":"publish","type":"post","link":"https:\/\/brandonhall.com\/a-suite-success-how-aimbridge-hospitality-leverages-ukg-technology-to-transform-hotel-staff-experiences\/","title":{"rendered":"A Suite Success: How Aimbridge Hospitality Leverages<\/br> UKG Technology to Transform Hotel Staff Experiences"},"content":{"rendered":"

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Frontline workers are the backbone of many industries. From hospitality to retail, healthcare to manufacturing, these employees are the face of their organizations, directly interacting with customers and patients and driving business success.<\/p>\n

Yet, historically, they\u2019ve often been overlooked when it comes to workplace technology investments. Work by UKG<\/a>, a leading provider of HR, culture and workforce management solutions and a Brandon Hall Group\u2122 Smartchoice\u00ae Preferred Provider<\/a>, and Aimbridge Hospitality<\/a>, a global hospitality management company, showcases how this paradigm is shifting \u2014 and why it matters.<\/p>\n

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The UKG-Aimbridge Success Story<\/strong><\/h3>\n

Aimbridge Hospitality, which manages over 1,100 properties across the United States, including some of the world\u2019s most recognizable hotel brands, recognized a critical need to adapt to changing workforce expectations. \u201cWe compete for talent with the Ubers of the world, where people can decide when and where they work and set their own schedules,\u201d explains Ann Christenson<\/a>, Chief Human Resources Officer at Aimbridge Hospitality. This realization led the company to partner with UKG to implement a suite of AI-powered tools designed to create a more flexible, empowering work environment for its 45,000 hourly U.S. employees.<\/p>\n

The results have been transformative. By leveraging UKG Pro\u2019s advanced scheduling capabilities, Aimbridge has effectively \u201cgigified\u201d its workforce. Employees now have the power to self-schedule, swap shifts and pick up open shifts across multiple hotel properties through a user-friendly UKG mobile app. This flexibility has not only improved work-life balance but has also significantly boosted employee satisfaction.<\/p>\n

\u201cSince we launched flex scheduling, more than 12,000 employees \u2014 about 30% of our hourly workforce \u2014 have traded shifts across our 1,100 U.S. properties, and that number continues to grow,\u201d Christenson said.<\/p>\n

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Beyond Scheduling: Communication and Engagement<\/strong><\/h3>\n

Aimbridge\u2019s technological transformation extends beyond scheduling. The company has also implemented UKG Talk<\/a>, a mobile communications and collaboration platform that streamlines information sharing across all levels of the organization. This tool has proven invaluable in building a culture of belonging and ensuring that frontline employees \u2014 who may not have regular access to company emails or intranets \u2014 stay informed and connected.<\/p>\n

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The Broader Impact of Frontline-Focused Technology<\/strong><\/h3>\n

The Aimbridge Hospitality example illustrates a broader trend: when organizations invest in technology that empowers their frontline workforce, the benefits are far-reaching. Here\u2019s why this matters, according to Brandon Hall Group\u2122 research.<\/p>\n