{"id":35357,"date":"2024-05-09T13:41:03","date_gmt":"2024-05-09T13:41:03","guid":{"rendered":"https:\/\/brandonhall.com\/?p=35357"},"modified":"2024-05-15T14:32:56","modified_gmt":"2024-05-15T14:32:56","slug":"building-a-culture-of-trust-insights-from-ukg-and-great-place-to-work","status":"publish","type":"post","link":"https:\/\/brandonhall.com\/building-a-culture-of-trust-insights-from-ukg-and-great-place-to-work\/","title":{"rendered":"Building a Culture of Trust:<\/ br> Insights from UKG and Great Place To Work\u00ae"},"content":{"rendered":"

\"\"<\/p>\n

Brandon Hall Group\u2122 views building a great corporate culture as a paradox. Great culture requires very human skills \u2014 trust, transparency, inclusion, recognition, collaboration, leadership, motivation, pride \u2014 to name just a few.<\/p>\n

But in today\u2019s fast-paced, dispersed, hybrid, global work environment, those human traits cannot be fully capitalized on without the right technology. There\u2019s too much to do and too little time to rely on only traditional analog approaches in the age of AI.<\/p>\n

Leave it to Great Place to Work\u00ae Institute<\/a>, a trusted authority on workplace culture, and its owner, UKG<\/a>, the HCM software company whose \u201cpurpose is people,\u201d to address this with The Culture Playbook.<\/a><\/p>\n

The playbook delivers a clear path to minimizing the impact of turnover, employee burnout and other business pitfalls by combining an end-to-end culture strategy with technology systems that facilitate the high-trust behaviors that inspire employees and establish the building blocks of a thriving enterprise.<\/p>\n

Of course, it starts with the human stuff. Organizations must recognize the elements contributing to a culture of trust and belonging and ask the right questions about their organization to uncover opportunities to address those elements. But once focused and ready to act, the path must also be centered on leveraging technology systems to facilitate the journey. Culture depends on technology.<\/p>\n

The Importance of Technology<\/strong><\/h3>\n

Brandon Hall Group\u2122 research shows that there are 17 traits necessary for a diverse, equitable and inclusive culture. Most do not exist to a high degree in the majority of organizations. It is not for a lack of trying. In the past several years, more than 80% of organizations responding to our surveys have launched or accelerated culture-building initiatives. However, there has been far more emphasis on training than on strategies and actions that embed the principles of trust and belonging across organizations. In this era of work, that requires operationalizing the cultural standards through HR and workforce management systems and processes.<\/p>\n

We have also found that HR teams often focus on \u201cmacro\u201d approaches of culture building \u2014 such as enterprise-wide diversity, equity and inclusion strategies that are hard to coordinate and sustain \u2014 to the exclusion of \u201cmicro\u201d approaches that can more easily have a positive impact on employees.<\/p>\n

The Culture Playbook includes many of these, all of which require the help of technology. They include:<\/p>\n