{"id":34627,"date":"2023-10-19T13:36:02","date_gmt":"2023-10-19T13:36:02","guid":{"rendered":"https:\/\/brandonhall.com\/?p=34627"},"modified":"2023-10-19T13:36:02","modified_gmt":"2023-10-19T13:36:02","slug":"how-to-slay-the-learning-measurement-monster","status":"publish","type":"post","link":"https:\/\/brandonhall.com\/how-to-slay-the-learning-measurement-monster\/","title":{"rendered":"How to Slay the Learning Measurement Monster"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-34628\" src=\"https:\/\/ex6jpoo4khr.exactdn.com\/wp-content\/uploads\/2023\/10\/shutterstock_21244659591-1024x756.png?strip=all\" alt=\"\" width=\"1024\" height=\"756\" srcset=\"https:\/\/ex6jpoo4khr.exactdn.com\/wp-content\/uploads\/2023\/10\/shutterstock_21244659591-1024x756.png?strip=all 1024w, https:\/\/ex6jpoo4khr.exactdn.com\/wp-content\/uploads\/2023\/10\/shutterstock_21244659591-300x221.png?strip=all 300w, https:\/\/ex6jpoo4khr.exactdn.com\/wp-content\/uploads\/2023\/10\/shutterstock_21244659591-768x567.png?strip=all 768w, https:\/\/ex6jpoo4khr.exactdn.com\/wp-content\/uploads\/2023\/10\/shutterstock_21244659591-1536x1134.png?strip=all 1536w, https:\/\/ex6jpoo4khr.exactdn.com\/wp-content\/uploads\/2023\/10\/shutterstock_21244659591-2048x1512.png?strip=all 2048w, https:\/\/ex6jpoo4khr.exactdn.com\/wp-content\/uploads\/2023\/10\/shutterstock_21244659591.png?strip=all&amp;w=512 512w, https:\/\/ex6jpoo4khr.exactdn.com\/wp-content\/uploads\/2023\/10\/shutterstock_21244659591.png?strip=all 2560w, https:\/\/ex6jpoo4khr.exactdn.com\/wp-content\/uploads\/2023\/10\/shutterstock_21244659591.png?strip=all&amp;w=450 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>You don\u2019t have to tell Learning and Development (L&amp;D) leaders that learning measurement is not their biggest strength. <a href=\"https:\/\/brandonhall.com\/\">Brandon Hall Group\u2122<\/a> research has established this year after year after year.<\/p>\n<p>One of Brandon Hall Group\u2019s clients calls learning measurement \u201cour unslayable monster,\u201d and that pithy little phrase became the inspiration for our recent webinar, presented in collaboration with <a href=\"http:\/\/www.litmos.com\/?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=&amp;utm_term=&amp;utm_content=bhg-litmos-slay-the-measurement-monster-blog\" target=\"_blank\" rel=\"noopener\">our partners at Litmos<\/a>, \u201cSlaying the Monster: Success Stories in Delivering Learning ROI.\u201d You can watch the recording of that webinar <a href=\"https:\/\/www.litmos.com\/resources\/videos-webinars\/delivering-learning-roi?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=&amp;utm_term=&amp;utm_content=bhg-litmos-slay-the-measurement-monster-blog\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>Our featured expert, <a href=\"https:\/\/www.linkedin.com\/in\/jmjackson\/\" target=\"_blank\" rel=\"noopener\">Jen Jackson<\/a>, Senior VP of Global Customer Experience at Litmos, didn\u2019t dwell on the problem. She focused on the solutions and stressed that the learning measurement monster can indeed be mastered.<\/p>\n<p>\u201cWhen people look at learning measurement, they often look at whether people like the experience and what they learned. But the thing that really matters is the application of skill and whether that is creating a difference for the business,\u201d Jackson said. \u201cThat is what everyone should be looking for once they have invested in training: the impact it had on the organization.\u201d<\/p>\n<p>Jackson said that measuring the ROI of learning, which many organizations focus on, can be a complex task, primarily because the benefits of training often take time to materialize. A great complement to ROI is ROE (Return on Expectations), which more organizations are beginning to use. To effectively measure ROE, Jackson said, Learning professionals should:<\/p>\n<ul>\n<li>Collaborate with leadership to establish clear and realistic goals for the training program.<\/li>\n<li>Tailor the program to align with these specific objectives, encompassing behavioral changes, learning outcomes and desired results.<\/li>\n<\/ul>\n<p>\u201cBy combining the assessment of both ROI and ROE,\u201d Jackson said, \u201cyou gain a more comprehensive understanding of the significance and impact of your employee training efforts.\u201d<\/p>\n<p>These comments during the webinar \u2014 along with deeper explanations and examples \u2014 led to an interactive session in which attendees filled the chat box with great questions and insights from their encounters with the measurement monster.<\/p>\n<p>You\u2019ll want to listen to the success stories of how Litmos partnered with three clients \u2014 <a href=\"https:\/\/www.sabre.com\/\" target=\"_blank\" rel=\"noopener\">Sabre<\/a>, <a href=\"https:\/\/www.ttec.com\/\" target=\"_blank\" rel=\"noopener\">TTEC<\/a> and <a href=\"https:\/\/www.servicemax.com\/\" target=\"_blank\" rel=\"noopener\">ServiceMax<\/a> \u2014 to improve the business impact of learning.<\/p>\n<ul>\n<li>Sabre, a prominent technology solutions provider in the travel industry, had no consistent method of training its sales teams. The company was also unable to track accomplishments and struggled to coordinate training for globally dispersed teams. Using the Litmos LMS, the training team was able to generate quality reports to monitor learning programs, which led to a streamlined training process, significant time and cost savings and a <a href=\"https:\/\/www.litmos.com\/customers\/sabre?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=&amp;utm_term=&amp;utm_content=bhg-litmos-slay-the-measurement-monster-blog\" target=\"_blank\" rel=\"noopener\">28% increase in customers in one year.<\/a><\/li>\n<li>TTEC, a global customer experience company, faced challenges in efficiently onboarding and training call center agents for their clients. TTEC partnered with Litmos to streamline their training initiatives and collaborated with Litmos on several projects, ensuring swift and effective training solutions <a href=\"https:\/\/www.litmos.com\/customers\/ttec?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=&amp;utm_term=&amp;utm_content=bhg-litmos-slay-the-measurement-monster-blog\" target=\"_blank\" rel=\"noopener\">that ultimately led to exceptional customer experiences.<\/a><\/li>\n<li>ServiceMax, a global provider of field service software solutions, faced challenges in enhancing employee knowledge and engaging customers through eLearning initiatives. The company needed to improve employee learning paths and offer customer certification programs. After implementing the Litmos LMS, more than 300 employees completed crucial job-related courses and ServiceMax expects to <a href=\"https:\/\/www.litmos.com\/customers\/servicemax?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=&amp;utm_term=&amp;utm_content=bhg-litmos-slay-the-measurement-monster-blog\" target=\"_blank\" rel=\"noopener\">generate $1 million<\/a> \u2014between face-to-face customer training and online training \u2014\u00a0using Litmos.<\/li>\n<\/ul>\n<p>In the webinar, Jackson also discusses the key questions organizations should ask themselves to improve their learning measurement:<\/p>\n<ul>\n<li>How does learning contribute to business goals?<\/li>\n<li>How can we measure the impact of learning on key performance indicators (KPIs)?<\/li>\n<li>What KPIs should we measure?<\/li>\n<li>How can we continuously improve learning initiatives to maximize business impact?<\/li>\n<\/ul>\n<p>To delve into the entire conversation and begin considering your organization\u2019s approach to learning measurement, make sure to watch the <a href=\"https:\/\/www.litmos.com\/resources\/videos-webinars\/delivering-learning-roi?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=&amp;utm_term=&amp;utm_content=bhg-litmos-slay-the-measurement-monster-blog\" target=\"_blank\" rel=\"noopener\">webinar recording<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of Brandon Hall Group\u2019s clients calls learning measurement \u201cour unslayable monster,\u201d and that pithy little phrase became the inspiration for our recent webinar, presented in collaboration with our partners at Litmos, \u201cSlaying the Monster: Success Stories in Delivering Learning ROI.\u201d<\/p>\n","protected":false},"author":43,"featured_media":34628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3162,3085],"tags":[1700,56,970,3303,3305,3304,112],"class_list":["post-34627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learning-and-development-2","category-learning-and-development-today","tag-customer-experience","tag-learning-measurement","tag-litmos","tag-sabre","tag-servicemax","tag-ttec","tag-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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Werder Senior Vice President and Principal Analyst, Brandon Hall Group Claude Werder runs Brandon Hall Group's Talent Management, Leadership Development and Diversity, Equity and Inclusion (DE&amp;I) practices. His specific areas of focus include how organizations must transform culturally and strategically to meet the needs of the emerging workforce and workplace. Claude develops insights and solutions on employee experience, leadership, coaching, talent development, assessments, culture, DE&amp;I, and other topics to help members and clients make talent development a competitive business advantage now and in the evolving future of work. Before joining Brandon Hall Group in 2012, Claude was an HR consultant and also spent more than 25 years as an executive and people leader for media and news organizations. This included a decade as the producer of the HR Technology Conference and Expo. He helped transform it from a small event to the world's largest HR technology conference. Claude is a judge for the global Brandon Hall Group HCM Excellence Awards and Excellence in Technology Awards, contributes to the company\u2019s HCM certification programs, and produces the firm\u2019s annual HCM Excellence Conference. He is also a certified executive and leadership coach. 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Brandon Hall Group","isPartOf":{"@id":"https:\/\/brandonhall.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brandonhall.com\/how-to-slay-the-learning-measurement-monster\/#primaryimage"},"image":{"@id":"https:\/\/brandonhall.com\/how-to-slay-the-learning-measurement-monster\/#primaryimage"},"thumbnailUrl":"https:\/\/ex6jpoo4khr.exactdn.com\/wp-content\/uploads\/2023\/10\/shutterstock_21244659591.png?strip=all","datePublished":"2023-10-19T13:36:02+00:00","author":{"@id":"https:\/\/brandonhall.com\/#\/schema\/person\/d72013e524cff77f5fbf8ed2669c8ce6"},"description":"One of Brandon Hall Group\u2019s clients calls learning measurement \u201cour unslayable monster,\u201d and that pithy little phrase became the inspiration for our recent webinar, presented in collaboration with our partners at Litmos, \u201cSlaying the Monster: Success Stories in Delivering Learning ROI.\u201d","breadcrumb":{"@id":"https:\/\/brandonhall.com\/how-to-slay-the-learning-measurement-monster\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandonhall.com\/how-to-slay-the-learning-measurement-monster\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brandonhall.com\/how-to-slay-the-learning-measurement-monster\/#primaryimage","url":"https:\/\/ex6jpoo4khr.exactdn.com\/wp-content\/uploads\/2023\/10\/shutterstock_21244659591.png?strip=all","contentUrl":"https:\/\/ex6jpoo4khr.exactdn.com\/wp-content\/uploads\/2023\/10\/shutterstock_21244659591.png?strip=all","width":2560,"height":1890},{"@type":"BreadcrumbList","@id":"https:\/\/brandonhall.com\/how-to-slay-the-learning-measurement-monster\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brandonhall.com\/"},{"@type":"ListItem","position":2,"name":"How to Slay the Learning Measurement Monster"}]},{"@type":"WebSite","@id":"https:\/\/brandonhall.com\/#website","url":"https:\/\/brandonhall.com\/","name":"Brandon Hall Group","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandonhall.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/brandonhall.com\/#\/schema\/person\/d72013e524cff77f5fbf8ed2669c8ce6","name":"Claude Werder","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brandonhall.com\/wp-content\/uploads\/2024\/04\/claude-werder_avatar_1-96x96.jpg","url":"https:\/\/brandonhall.com\/wp-content\/uploads\/2024\/04\/claude-werder_avatar_1-96x96.jpg","contentUrl":"https:\/\/brandonhall.com\/wp-content\/uploads\/2024\/04\/claude-werder_avatar_1-96x96.jpg","caption":"Claude Werder"},"description":"Claude J. Werder Senior Vice President and Principal Analyst, Brandon Hall Group Claude Werder runs Brandon Hall Group's Talent Management, Leadership Development and Diversity, Equity and Inclusion (DE&amp;I) practices. His specific areas of focus include how organizations must transform culturally and strategically to meet the needs of the emerging workforce and workplace. Claude develops insights and solutions on employee experience, leadership, coaching, talent development, assessments, culture, DE&amp;I, and other topics to help members and clients make talent development a competitive business advantage now and in the evolving future of work. Before joining Brandon Hall Group in 2012, Claude was an HR consultant and also spent more than 25 years as an executive and people leader for media and news organizations. This included a decade as the producer of the HR Technology Conference and Expo. He helped transform it from a small event to the world's largest HR technology conference. Claude is a judge for the global Brandon Hall Group HCM Excellence Awards and Excellence in Technology Awards, contributes to the company\u2019s HCM certification programs, and produces the firm\u2019s annual HCM Excellence Conference. He is also a certified executive and leadership coach. He lives in Boynton Beach, FL.","url":"https:\/\/brandonhall.com\/author\/claude-werder-2\/"}]}},"jetpack_featured_media_url":"https:\/\/ex6jpoo4khr.exactdn.com\/wp-content\/uploads\/2023\/10\/shutterstock_21244659591.png?strip=all","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/posts\/34627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/comments?post=34627"}],"version-history":[{"count":0,"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/posts\/34627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/media\/34628"}],"wp:attachment":[{"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/media?parent=34627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/categories?post=34627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/tags?post=34627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}