{"id":33763,"date":"2023-04-24T20:31:09","date_gmt":"2023-04-24T20:31:09","guid":{"rendered":"https:\/\/brandonhall.com\/?p=33763"},"modified":"2023-04-27T18:45:22","modified_gmt":"2023-04-27T18:45:22","slug":"brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact","status":"publish","type":"post","link":"https:\/\/brandonhall.com\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\/","title":{"rendered":"Brandon Hall Group to Launch Learning Measurement Study \u2014 Think Like a CEO: How Learning Drives Business Impact"},"content":{"rendered":"<p><em><span class=\"TextRun SCXW261695934 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW261695934 BCX4\">Year after year, learning organizations report <\/span><span class=\"NormalTextRun SCXW261695934 BCX4\">that connecting their learning programs to actual <\/span><span class=\"NormalTextRun SCXW261695934 BCX4\">business impact remains one of their most daunting challenges<\/span><span class=\"NormalTextRun SCXW261695934 BCX4\">.<\/span><span class=\"NormalTextRun SCXW261695934 BCX4\"> Why<\/span><span class=\"NormalTextRun SCXW261695934 BCX4\"> is this L&amp;D challenge so intractable? <\/span><span class=\"NormalTextRun SCXW261695934 BCX4\">Why do some succeed at this while others <\/span><span class=\"NormalTextRun SCXW261695934 BCX4\">fail or not even try?<\/span><\/span><span class=\"EOP SCXW261695934 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:60,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/em><\/p>\n<p><span data-contrast=\"auto\">Boca Raton, FL \u2014 April 24, 2023<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Brandon Hall Group\u2122, the leading independent HCM research and analyst firm, is launching our <\/span><b><i><span data-contrast=\"auto\">Think Like a CEO: How Learning Drives Business Impact<\/span><\/i><\/b> <span data-contrast=\"auto\">survey on April 25<\/span><span data-contrast=\"auto\">th<\/span><span data-contrast=\"auto\"> to assess what separates those learning organizations that can successfully provide direct measurements into how learning programs impact individual and organizational performance from those which don\u2019t. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cOur studies continue to show learning measurement as a perennial challenge for learning and development teams. In this new survey, we are going deeper than ever before to assess why, despite the emergence of more sophisticated learning and business analytics technologies, this challenge continues to persist to the level it does\u201d said Michael Rochelle, Chief Strategy Officer and Principal HCM Analyst.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This research effort will look at:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:288}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:776,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Key drivers of learning measurement\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:776,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">L&amp;D\u2019s progress toward learning measurement maturity <\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:776,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">What frameworks are used to stand up learning measurement strategies\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:776,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">The consequences related to success and failure in providing data on performance-related learning impact\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:776,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Roadblocks to effective measurement<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:776,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">What elite organizations do to measure learning impact\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:776,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Technologies used to measure learning impact\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:776,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">How organizations determine the business impact of specific learning modalities\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:776,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">And much more.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">To participate in this study, go to <\/span><a href=\"https:\/\/www.surveymonkey.com\/r\/LMBHGemail\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.surveymonkey.com\/r\/LMBHGemail<\/span><\/a><span data-contrast=\"auto\">. Participants who complete the survey will receive summary results of the research six to eight weeks after the survey launch<\/span><i><span data-contrast=\"auto\">.<\/span><\/i><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThere continues to be a disconnect between the language of the boardroom and the language of L&amp;D. Without being able to frame learning measurement, and for that matter, L&amp;D budget requests, around actual business or organizational impact, Learning and Development will struggle to position itself as a strategic business partner,\u201d said Brandon Hall Group CEO Mike Cooke.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This quantitative research will be complemented with qualitative interviews. The data and insights will fuel the development of research reports and tools \u2014 such as self-assessment tools, models and frameworks \u2014 to help companies benchmark and improve their learning functions.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">About Brandon Hall Group:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Brandon Hall Group\u2122 is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group\u2122 to help them create future-proof employee development plans for the new era.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For over 30 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10 million employees and executives. Our HCM Excellence Awards program was the first to recognize organizations for learning and talent and is the gold standard, known as the \u201cAcademy Awards of Human Capital Management.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR for corporate organizations and HCM solution providers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Brandon Hall Group\u2122 offers certification programs allowing individuals to become a certified strategist in six areas: Learning, Leadership Development, Talent Management, DEI (Diversity, Equity and Inclusion), Human Resources, and Talent Acquisition.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To learn more, visit <\/span><a href=\"http:\/\/www.brandonhall.com\/\"><span data-contrast=\"none\">www.brandonhall.com<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Year after year, learning organizations report that connecting their learning programs to actual business impact remains one of their most daunting challenges. Why is this L&amp;D challenge so intractable? Why do some succeed at this while others fail or not even try?\u00a0 Boca Raton, FL \u2014 April 24, 2023\u00a0 Brandon Hall Group\u2122, the leading independent [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3085],"tags":[299,260,128,56,134,243],"class_list":["post-33763","post","type-post","status-publish","format-standard","hentry","category-learning-and-development-today","tag-business-impact","tag-ld","tag-learning-and-development","tag-learning-measurement","tag-learning-technology","tag-survey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brandon Hall Group to Launch Learning Measurement Study \u2014 Think Like a CEO: How Learning Drives Business Impact - Brandon Hall Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandonhall.com\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandon Hall Group to Launch Learning Measurement Study \u2014 Think Like a CEO: How Learning Drives Business Impact - Brandon Hall Group\" \/>\n<meta property=\"og:description\" content=\"Year after year, learning organizations report that connecting their learning programs to actual business impact remains one of their most daunting challenges. Why is this L&amp;D challenge so intractable? Why do some succeed at this while others fail or not even try?\u00a0 Boca Raton, FL \u2014 April 24, 2023\u00a0 Brandon Hall Group\u2122, the leading independent [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandonhall.com\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandon Hall Group\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-24T20:31:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-27T18:45:22+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Fitzgerald\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Fitzgerald\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brandonhall.com\\\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandonhall.com\\\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\\\/\"},\"author\":{\"name\":\"Patrick Fitzgerald\",\"@id\":\"https:\\\/\\\/brandonhall.com\\\/#\\\/schema\\\/person\\\/58c0f1f4054769e2808ff1883011bf77\"},\"headline\":\"Brandon Hall Group to Launch Learning Measurement Study \u2014 Think Like a CEO: How Learning Drives Business Impact\",\"datePublished\":\"2023-04-24T20:31:09+00:00\",\"dateModified\":\"2023-04-27T18:45:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brandonhall.com\\\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\\\/\"},\"wordCount\":560,\"commentCount\":0,\"keywords\":[\"business impact\",\"L&amp;D\",\"Learning and Development\",\"learning measurement\",\"learning technology\",\"Survey\"],\"articleSection\":[\"Learning and Development Today\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/brandonhall.com\\\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandonhall.com\\\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\\\/\",\"url\":\"https:\\\/\\\/brandonhall.com\\\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\\\/\",\"name\":\"Brandon Hall Group to Launch Learning Measurement Study \u2014 Think Like a CEO: How Learning Drives Business Impact - Brandon Hall Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandonhall.com\\\/#website\"},\"datePublished\":\"2023-04-24T20:31:09+00:00\",\"dateModified\":\"2023-04-27T18:45:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/brandonhall.com\\\/#\\\/schema\\\/person\\\/58c0f1f4054769e2808ff1883011bf77\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brandonhall.com\\\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brandonhall.com\\\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandonhall.com\\\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brandonhall.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brandon Hall Group to Launch Learning Measurement Study \u2014 Think Like a CEO: How Learning Drives Business Impact\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brandonhall.com\\\/#website\",\"url\":\"https:\\\/\\\/brandonhall.com\\\/\",\"name\":\"Brandon Hall Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brandonhall.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brandonhall.com\\\/#\\\/schema\\\/person\\\/58c0f1f4054769e2808ff1883011bf77\",\"name\":\"Patrick Fitzgerald\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/brandonhall.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/patrick-fitzgerald_avatar_1-96x96.jpg\",\"url\":\"https:\\\/\\\/brandonhall.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/patrick-fitzgerald_avatar_1-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/brandonhall.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/patrick-fitzgerald_avatar_1-96x96.jpg\",\"caption\":\"Patrick Fitzgerald\"},\"description\":\"Pat Fitzgerald (patrick.fitzgerald@brandonhall.com) is Content and Community Coordinator at Brandon Hall Group\u2122. Prior to joining Brandon Hall Group\u2122, he was an award-winning community journalist for 30 years and recognized for his writing, investigative reporting, editing, photography design and community service. He also started and then sold his own successful weekly newspaper in the Branson, Mo., area.\",\"url\":\"https:\\\/\\\/brandonhall.com\\\/author\\\/patrick-fitzgerald-2\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brandon Hall Group to Launch Learning Measurement Study \u2014 Think Like a CEO: How Learning Drives Business Impact - Brandon Hall Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandonhall.com\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\/","og_locale":"en_US","og_type":"article","og_title":"Brandon Hall Group to Launch Learning Measurement Study \u2014 Think Like a CEO: How Learning Drives Business Impact - Brandon Hall Group","og_description":"Year after year, learning organizations report that connecting their learning programs to actual business impact remains one of their most daunting challenges. Why is this L&amp;D challenge so intractable? Why do some succeed at this while others fail or not even try?\u00a0 Boca Raton, FL \u2014 April 24, 2023\u00a0 Brandon Hall Group\u2122, the leading independent [&hellip;]","og_url":"https:\/\/brandonhall.com\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\/","og_site_name":"Brandon Hall Group","article_published_time":"2023-04-24T20:31:09+00:00","article_modified_time":"2023-04-27T18:45:22+00:00","author":"Patrick Fitzgerald","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Patrick Fitzgerald","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brandonhall.com\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\/#article","isPartOf":{"@id":"https:\/\/brandonhall.com\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\/"},"author":{"name":"Patrick Fitzgerald","@id":"https:\/\/brandonhall.com\/#\/schema\/person\/58c0f1f4054769e2808ff1883011bf77"},"headline":"Brandon Hall Group to Launch Learning Measurement Study \u2014 Think Like a CEO: How Learning Drives Business Impact","datePublished":"2023-04-24T20:31:09+00:00","dateModified":"2023-04-27T18:45:22+00:00","mainEntityOfPage":{"@id":"https:\/\/brandonhall.com\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\/"},"wordCount":560,"commentCount":0,"keywords":["business impact","L&amp;D","Learning and Development","learning measurement","learning technology","Survey"],"articleSection":["Learning and Development Today"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/brandonhall.com\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/brandonhall.com\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\/","url":"https:\/\/brandonhall.com\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\/","name":"Brandon Hall Group to Launch Learning Measurement Study \u2014 Think Like a CEO: How Learning Drives Business Impact - Brandon Hall Group","isPartOf":{"@id":"https:\/\/brandonhall.com\/#website"},"datePublished":"2023-04-24T20:31:09+00:00","dateModified":"2023-04-27T18:45:22+00:00","author":{"@id":"https:\/\/brandonhall.com\/#\/schema\/person\/58c0f1f4054769e2808ff1883011bf77"},"breadcrumb":{"@id":"https:\/\/brandonhall.com\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandonhall.com\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brandonhall.com\/brandon-hall-group-to-launch-learning-measurement-study-think-like-a-ceo-how-learning-drives-business-impact\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brandonhall.com\/"},{"@type":"ListItem","position":2,"name":"Brandon Hall Group to Launch Learning Measurement Study \u2014 Think Like a CEO: How Learning Drives Business Impact"}]},{"@type":"WebSite","@id":"https:\/\/brandonhall.com\/#website","url":"https:\/\/brandonhall.com\/","name":"Brandon Hall Group","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandonhall.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/brandonhall.com\/#\/schema\/person\/58c0f1f4054769e2808ff1883011bf77","name":"Patrick Fitzgerald","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brandonhall.com\/wp-content\/uploads\/2024\/04\/patrick-fitzgerald_avatar_1-96x96.jpg","url":"https:\/\/brandonhall.com\/wp-content\/uploads\/2024\/04\/patrick-fitzgerald_avatar_1-96x96.jpg","contentUrl":"https:\/\/brandonhall.com\/wp-content\/uploads\/2024\/04\/patrick-fitzgerald_avatar_1-96x96.jpg","caption":"Patrick Fitzgerald"},"description":"Pat Fitzgerald (patrick.fitzgerald@brandonhall.com) is Content and Community Coordinator at Brandon Hall Group\u2122. Prior to joining Brandon Hall Group\u2122, he was an award-winning community journalist for 30 years and recognized for his writing, investigative reporting, editing, photography design and community service. He also started and then sold his own successful weekly newspaper in the Branson, Mo., area.","url":"https:\/\/brandonhall.com\/author\/patrick-fitzgerald-2\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/posts\/33763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/comments?post=33763"}],"version-history":[{"count":0,"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/posts\/33763\/revisions"}],"wp:attachment":[{"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/media?parent=33763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/categories?post=33763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandonhall.com\/wp-json\/wp\/v2\/tags?post=33763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}