Delray Beach, Florida — Brandon Hall Group today announced the launch of a groundbreaking research initiative exploring how organizations are implementing artificial intelligence and digital technologies to transform their HR functions. The study, Beyond Automation: Architecting the Future of HR Through AI-Powered Digital Transformation, will examine how companies are navigating the intersection of artificial intelligence, workforce development, and organizational change. 

 “As AI continues to reshape the workplace, HR leaders face both unprecedented opportunities and challenges,” said Mike Cooke, CEO at Brandon Hall Group. “This research will provide critical insights into how organizations are successfully implementing AI while addressing key considerations around ethics, privacy, and workforce impact.” 

The study will explore several critical areas: 

• Implementation of generative AI for personalized learning and development 
• Evolution of workforce skills and human-AI collaboration 
• Strategic approaches to digital transformation in HR 
• Enhancement of HR’s business impact through AI and analytics 
• Practical solutions for ethical AI implementation 
• Emerging trends in hybrid work and AI-powered talent acquisition 

Organizations participating in the research will receive: 

• Early access to complete research findings 
• Practical insights from peer organizations 
• Complimentary copy of Brandon Hall Group’s Strategy Brief, HR’s Readiness to Embrace AI

The research findings will be released in late spring 2025, providing organizations with actionable insights to guide their AI transformation journey. 

To participate in the study, visit the study link.

About Brandon Hall Group

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era.

For more than 30 years, they have empowered, recognized and certified excellence in organizations worldwide, influencing the development of over 10 million employees and executives. The HCM Excellence Awards® program was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

The awards recognize the best organizations that have successfully developed and deployed programs, strategies, modalities, processes, systems and tools that have achieved measurable results. Brandon Hall Group is honored to receive applications from organizations worldwide ranging from small, medium, large and global enterprises to government, not-for-profits and associations.

For more information, visit www.brandonhall.com.

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Brandon Hall Group, the leading independent HCM research and analyst firm, is launching our Future Ready HR: How are We Maturing? survey to better understand the progress that has been made by HR organizations in adjusting to the new world of work. The state of the workplace in 2023, with the explosion of generative AI, ongoing return to office battles and the acceleration of new skills profiles entering the workforce, is challenging HR leaders in new ways. HR teams are challenged to keep pace and drive transformation at the same time while still recovering from the impact of the global pandemic.

Progress is critical. “The pace of change in how work gets done means HR teams have to respond to new challenges in new ways. The future of work is already here, and HR teams need to be equipped with new skills and a new mindset in order to be effective in new ways,” said Michael Rochelle, Brandon Hall Group Chief Strategy Officer and Principal Analyst.

This new study seeks to understand how HR organizations are addressing important issues such as:

• Use of data and data-driven decision-making
• HR Department alignment with the business
• Success with the Employee Value Proposition
• HR Team member skills and development
• HR Department agility

Responses to the survey will help Brandon Hall Group in the development of a new HR Future of Work Maturity Model. All participants will receive a copy of the maturity model when it is released along with:

• A copy of the full results of the study
• Immediate access to the Brandon Hall Group Strategy Brief: What’s at Stake with Workforce Reductions?
• The first 100 respondents will receive a $5 Starbucks Gift Card
• All respondents will be entered into a drawing for a $100 gift card

“We are always looking for ways to empower excellence in organizations and to help elevate and clarify the voice of the HR profession as they continue to evolve to be the best partners possible to their respective businesses is one way we can achieve that goal,” said Brandon Hall Group CEO Mike Cooke.

This quantitative research will be complemented with qualitative interviews. The data and insights will fuel the development of research reports and tools to help companies benchmark and improve their HR readiness.

About Brandon Hall Group

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era.

For over 30 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10 million employees and executives. Our HCM Excellence Awards program was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR for corporate organizations and HCM solution providers.

Brandon Hall Group offers certification programs allowing individuals to become a certified strategist in six areas: Learning, Leadership Development, Talent Management, DE&I (Diversity, Equity and Inclusion), Human Resources and Talent Acquisition.

To learn more, visit www.brandonhall.com.

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